What is 24K Gold in Skincare?

What is 24K Gold in Skincare?

24K gold, widely renowned for its 99.9% purity, is a hero ingredient in high-end skincare products like serums, creams, oils, and masks. offering both a sense of luxury and a range of potential skin benefits. The fascination with gold in beauty is not something new. It is rooted thousands of years ago among ancient civilizations such as Egypt, Rome, China, and India, where it was cherished as a part of beauty rituals for its rejuvenating and purifying power.

Key Benefits of 24K Gold in Skincare

• Anti-Aging Effects: 24K gold is known to reduce the appearance of wrinkles and fine lines, enhance skin elasticity, and encourage a youthful, radiant complexion.
• Anti-Inflammatory Properties: Gold may help in reducing inflammation and redness, making it beneficial for sensitive and acne-prone skin.
• Antioxidant Protection: Gold contains antioxidant properties, which help in neutralizing free radicals to protect the skin from environmental damage.
• Improved Skin Texture: Consistent use may accelerate the skin’s renewal process, mild exfoliation, to refine skin texture and fade dark spots over time.
• Hydration and Luminosity Products infused with gold often enhance skin hydration and provide an instant glow, improving the skin’s overall appearance.
• Even Skin Tone: 24K gold can help fade dark spots, reduce discoloration, and even out skin tone for a brighter complexion.
• Enhanced Product Absorption: Certain formulations suggest that gold particles can enhance the absorption of other active ingredients in skincare products.

How we use 24K gold in our formula

Experience the goodness of 24K gold with Alive + Well’s Golden Hour Glow Oil– an indulgent facial oil that will transform your daily skincare ritual. Infused with real 24K gold flakes, this oil is thoughtfully blended with powerhouse antioxidants like vitamin E, macadamia nut oil, and moroccan argan oil to impart a luminous, lit-from-within glow. Add a few drops before makeup, or mix it into your daily moisturizer for that “I woke up like this” glow.

• Radiance Boost:  The natural 24K gold boost radiance, calm inflammation, and make your skin shine from within.
• Intense Hydration: packed with moisture-locking oils, this hydrating formula dives deep into the layers to defend against flakiness and dullness.
• Anti Aging Benefits: The powerful  antioxidant-rich blend, this oil diminishes the appearance of fine lines to keep your skin firm and filter-free.